Brent Bookwalter is an Olympian, Tour de France veteran, and NBC Sports analyst who helps endurance athletes, performers, and leaders strengthen their mindset, optimize their habits, and unlock their potential when it matters most. His approach blends lived experience at the highest levels of sport with applied sport psychology, offering practical tools and a trusted partnership for those committed to personal excellence.

He serves as a trusted advocate and sounding board, especially for developing athletes who need space to think through challenges, decisions, and identity shifts without external pressure. His role is to listen without bias, help them process experiences, and strengthen their own decision-making tools.

What Brent Does / How he Helps

• 1:1 Coaching – Partnering with athletes and performers who are serious about their craft — from elite juniors to world-class professionals — to strengthen mindset, build resilience, and develop inside-out confidence.

• Team & Organization Support – Helping leaders and teams “put the pieces together,” fostering trust, communication, and the clarity needed for collective success.

• Speaking & Workshops – From the Olympics to the Tour de France, Brent shares hard-earned lessons on thriving under pressure, navigating setbacks, and leading with purpose and composure.

• Media & Commentary – Bringing sport and performance to life as an NBC Sports analyst, offering insight shaped by nearly two decades inside the peloton and a deep understanding of human performance.